CLIENT
One for One Chicago, a non-profit organization enriching the lives of youth affected by violence and incarceration in Chicago and provide opportunities for exponential internal and career growth.
SCOPE
Raise awareness for the newly rebranded One for One with their target digital audience
DUTIES
Research, strategy, design + html support
In 2018, the Design Museum of Chicago, Ferrer Foundation and Eight Bit Studios hosted a day-long Designathon, where 6 teams competed to build a winning proposal and presentation for One for One Chicago to project their mission across the digital landscape.
TARGET AUDIENCE
Parents and guardians of Chicago students with an incarcerated family member.
NEED
How will One for One bring awareness of their unique non-profit and horticulture based programming to their target audience across the digital landscape?
Role as lead strategist
Conduct client interviews and a review of One for One’s images and videos .Facilitate and lead brainstorming sessions for insights
Hone a united visual message and aesthetic that would bring visual unity to One for One’s digital presence
Present final slide deck to client and Designation judges
New visual direction
Modern, clear website UI with images of the program’s green initiatives that engaged inner-city youth through horticulture.
A new website encouraging students to create and sustain community through their actions.
Brand documents for client reference
Layout design and visual assets for future use and development of the website.
WINNING PROPOSAL
To grow One for One’s digital presence, we will build a new website and instagram presence that broadcasts One for One Chicago’s horticultural-based youth programming.
Focus on the value of the program:
attracts young students to cultivate produce for local restaurants
youth access to connections and exposure within the Chicago food industry.
brings more potential participants and supporters to One for One Chicago.
ORIGINAL Homepage
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A modern and clean layout guides users to key content
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Use a simple but bright color palette, clean and easily readable text, and images to immerse the user in the value of the program
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Illustrate the new One for One brand and the horticulture-based programming in every aspect of each page.
WEBSITE NEEDS
Redesign
SITE MAP
“I had the opportunity to work with Karen while working on a project for a nonprofit called One For One. We were tasked with coming up with a redesign of their website and incorporate new branding.
Karen was not shy about contributing and sharing her ideas. She listened to the project stakeholders and came up with solutions that were in the best interest of users coming to the site. She pinpointed challenges and ensured that we were addressing concerns while building the site.
Karen is a great contributor and unabashedly straightforward, cutting through to the core of any project thrown at her. She would be a wonderful asset to any team”
Michelle Fogiel
One for One Teammate
Current Engagement Manager at Deloitte Digital
RESULTS
Increased rate of donations
Improved recognition of the non-profit media without confusion over the company name.
Access to program forms that lead to an increase in sign-ups