Brand Strategy
for
one
for one
Digital brand identity for the non-profit One for One Chicago (formerly known as Ferrer Foundation).
To explore this identity further, click below.
Original Website
Digital Identity 1 Pager
Audience Research
Further Research
Site Map
Wireframe
Prototype
Finished Website
Communications Strategy
Howard Brown Health
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Parade Banner
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Brochure
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Brochure 2
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Immunization Chart
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BYC Triage form
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Women's History month IG
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poster
Hyde Park Chamber of Commerce
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Event Banner
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Restaurant Passport
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Event Banner
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Member Directory
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Chamber Check-in ad
UX + UI Strategy
CLIENT
UIC ENT Clinic
Create a mobile app to ease the waiting time process for patients waiting for their appointment.
GOAL
DUTIES
RESEARCH, STRATEGY, DESIGN, WEB DEVELOPMENT
Research
The UIC ENT clinic works hard to provide their patients with quality medical care. Due to its large patient pool, the clinic struggles with managing the large amount of appointments. Patients receive care but at the cost of hours spent in the waiting room before their appointment. My team’s focus was to understand the reasons behind the long waiting times and create a solution to address the main pain points
Uninsured, working class patient who are often sick, in pain, or under a large amount of stress
Target Audience
Understand the reasons behind the long waiting period and how it upsets patients and find solutions that address them
Need
AFFINITY MAP
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How a patient feels/does along with what they say/think.
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Unpleasant waiting room experience
Feeling like the clinic does little to improve their negative experience
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Health issue being addressed.
Confirming good health
Need to understand condition
Audience survey
Research Methods
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Waiting room patients asked about their time in the waiting room
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Patients hate waiting for hours for an appointment that doesn't last more than 15 minutes.
Patients wish there was more information about why their wait is so long.
Market Research
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Based on primary and secondary market research, our group decided that our app will incorporate certain key features
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clarity
friendliness
calmness
customization
information
layers of information
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Productivity based
Entertainment based
Education based
DEFINE
How has the market addressed the concerns of the UIC ENT patients? To answer this question, my team researched ways that other apps have approached managing waiting room anxiety.
Marketing Research
Distract
Apps like Candy Crush and Youtube distract patients from their current wait. Patients often use them to entertain themselves while waiting.
Assist
Some clinics, hospitals, and doctors’ offices use apps that let patients fill out their paperwork and medical information digitally on their phone instead of a physical clipboard or during the appointment itself.
Inform
These apps encourage users to calm themselves. Through different methods, including visual, breathe, and sound based methods, calming apps find modest success in refocusing its users.
Calm
These medical apps focus on informing patients of the procedures and processes of their upcoming appointment. They can also provide more information about the medical staff and facility itself.
Design
FLOW: The Calming Timeline App
The app developed for the UIC ENT clinic that demystifies the patient waiting experience. A visual timeline maps each step of the patient’s projected visit, from the waiting room to their appointment. Flow is informative with a interface that calms. From biographies of the medical staff to live waiting estimates, Flow lessens the anxiety felt by patients feeling their worst.
Doctor Search
Live Patient Queue Tracker
Timeline Process Onboarding
Features
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Happy Path: ENT Doctor appointment
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Happy path 3.0
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flow
Conclusion
This project set all of us on our eventual career paths. Working with this group gave me a glimpse of what my future holds in strategic design and how to use it to improve conditions for underrepresented and underfunded populations.