
HOWARD BROWN HEALTH
About HBH
ABOUT HBH
Howard Brown Health is a collection of clinics providing LGBTQ affirming and trauma-informed care to Chicago’s many ethnic, gender, and economically diverse citizens.
Howard Brown Health’s purpose within the Chicago medical service landscape is to address the unique needs of their queer, financially diverse patient population. Obtaining plain-spoken, direct, and trauma-informed care very difficult to find elsewhere with any consistency.
Visual communication strategy goes beyond the aesthetics of design. It effectively outlines project rules and guides to ensure that each illustration, poster, flyer, or social media post reinforces the Howard Brown message: competent care for historically underprivileged populations in Chicago.
HBH is young and old
HBH is professional and informal
HBH is the awareness of the inherent biases within American healthcare
Giving Tuesday
GIVING TUESDAY*
*a global generosity movement often used by non-profits to generate donations across the digital and real life landscape.
Campaign Concept
Communicate the familiar and unique culture of each Howard Brown clinic through a series of icons.
Howard Brown Health clinics
Pride 2024
PRIDE 2024
50 years of Pride, Advocacy, Queer, Care, Space, Fabulous, and Joy
In 2024, Howard Brown Health celebrated their 50th anniversary. For their yearly entry to the Pride Parade in Chicago, I focused the art direction on celebrating who HBH is and has always been, as well as their role and available services to Chicago’s many communities.
For 2024’s HBH Pride entry, I created a parade theme that used images from Howard Brown Health’s archive, both past and present, to voice HBH’s commitment to…
JOY in expressing one’s identity
ADVOCACY for LGBTQ+
patient rights
being FABULOUS and bold without fear
specific and specialized CARE
celebrating QUEER identities and rights
establishing a safe SPACE just to be.