About this blog

It all begins with an idea, according to squarespace’s default content prompt. However, figuring out how to best express those ideas for those new to my work is the purpose behind this blog. My design and research experience and proficiencies are expressed in some part, via the results and deliverables from past projects. However, what matters most is the source of those projects. Those designs were made to bridge the communication gap between what the client wants to communicate vs what the audience understood vs the impact of this transaction in real time.

So this blog is a connection but to me. How I think and design is laid bare with little hesitancy and collaborative energy that leads to improved effectiveness.